Hi, I’m Li (also known as Aether). I’m an interdisciplinary designer translating complex concepts into efficient visual systems.

A background in cognitive science and years of design experience inform how I approach problem-solving, bridging analytical thinking with visual craft. I bring a product thinking mindset to every project: what need does it address, what function does it deliver, and how does it perform for the user, as well as the business behind it.

Since 2016, I’ve moved fluidly between concept and execution, founding and building brands, creating products from scratch, and working both employed on B2B SaaS products and freelance on web design for clients in the cultural sector.

Technology has fascinated me for as long as I can remember. What draws me in is the interplay of human and machine collaboration and how digital tools shape the way we live.

Curious to collaborate? Let’s chat!
-> li.daniel@protonmail.com