menopause.film
Web Design & Development 10/2025
My role: UI design, web development
[WordPress, JS, HTML, CSS]
MY NEW OLD SELF – a documentary by Louise Unmack Kjeldsen – required a website ahead of its release: a bilingual platform to establish credibility and serve as a first point of contact for press and cooperation partners.
See the RISE AND SHINE CINEMA case study for full client background.
Goal
The client defined the initial scope through a small conceptual backlog:
Primary purpose of the site
-> establish credibility and serve as an information hub for press and cooperation partners
Content required at launch
-> synopsis, vision & mission, team, teaser images, protagonists, contact
Content planned for later phases
-> trailer, festival information, screening kit download, press reviews, social feed integration
Language requirements
-> bilingual (English/German)
From this, I derived following key user requirements:
Users need quick access to essential information.
The site must offer a clear and easily scannable overview.
The experience should invite users to explore the project behind the scenes.
Challenges
Conceptual: keeping an informative website engaging while addressing sensitive subject matter.
Aesthetic: narrating the story behind the film with emotional impact, without clichés or spoilers.
Technical: providing two languages efficiently across the site.
Design Decisions
A minimal interface with a consistent layout ensures fast orientation and easy access to content.
Visual and structural elements subtly invite users to explore behind-the-scenes material.
A prominent language switcher – labeled in each language’s native form – supports English and German audiences from the start.
-> Imprint